Target readers are educated men and women aged 20-35 that are working professionals or completing post graduate diplomas. They enjoy travel, culture and fine living, are critical about politics, economics and society and open minded and curious about life.
10,000 print copies are distributed every two months to five airplanes including Virgin Atlantic, airline lounges in Heathrow Airport, cultural centres, galleries, cafes, and over 60 hotels. The publication is available for sale in over 200 newsstands between the three countries including London’s concept stores Harrods and Selfridges. The community encompasses 5000 subscribers, over 11 000 Facebook followers and counting.